ERA Communications » San Diego

Breaking Down the “Press Kit”

admin — Tue, 22 Dec 2009 00:31:00 +0000

A press kit is one of the most basic tools used in public relations to pro-actively provide background information to journalists. With positions consistently being cut in newsrooms presenting information via the use of a press kit assists journalists to get the “big picture” in one nice package. Although press kits differ based on the service, product and/ or event being presented a press kit generally includes the following components, a:

• Fact Sheet
• Feature Release
• Key Leadership Backgrounder
• Story Ideas

Press kits may also include maps, sponsor lists, music demos, product samples, and other items that support the item your trying to get across.

Recently, we put together a press kit on behalf of Geppetto’s toy stores that included the aforementioned items and several inexpensive toys that corresponded the company’s fourth quarter messages. For example, we had a balsa wood air glider that had a note attached saying “Helping our communities soar with charitable donations year-round” and Silly Putty with a note saying “Keeping the silly in San Diego for over 17 years.” We included five fun inexpensive toys that all conveyed key messaging.

Press kits allow you to creatively package and deliver information. In addition, to being a great media relations tool press kits can be used for investor relations, to make sales, and provide the community information on your company.

We work with clients to create memorable standalone press kits that grab attention. Have questions on how you can use a press kit? Leave us a comment and we’ll help you out.

The Vague PR Speak

admin — Mon, 14 Dec 2009 21:25:01 +0000

We’ve been noticing new clients say that until meeting us they had no idea what PR actually entailed and that we lack “the vague PR speak.” This may have to do with the fact that we love what we do, love to talk story, and that we consider ourselves “an agency of a different color.” Whatever the reason, we thought it’d be fun to demystify the world of communications via a blog series on our new site. :)!

So, during the next few weeks we will breakdown the “PR speak” as well as tactics and strategies that generally comprise a communications plan. We’re going to answer the how, what and why questions we find ourselves frequently answering.

This week we’ll be going through how we use the public relations tools below to get client messages out to targeted audiences:

- Press Releases

- Media advisories

- Talking Points

Let us know if you have a question or would like us to cover a topic. We enjoy being able to pass on information if it helps others.

Culture of Creativity

admin — Thu, 10 Dec 2009 23:03:30 +0000

We pride ourselves in being an agency of “a different color” and recognize productivity doesn’t always come from the confines of a boardroom.

Pulling from Herrera’s experience in industrial and organizational psychology and trends in facilitating creative thinking and productive energy, if appropriative, we will hold meetings in atypical office surroundings. We’ll make use of our laptops, wireless Internet cards, and digital recorders and meet clients for walking and hiking meetings, garden and beach picnics, or even paddle out for a brainstorming session.

Our out-of-the-office approach results in clients that are reenergized and that can clear the fog off their daily grind lens. When our clients are clear-minded we can gather the company insight and information that will best assist us to formulate inventive strategies that produce results.

We love sharing our approach to meeting client business goals and objectives. Curious? Ready for a change of pace? Contact us to get started.

Authentic Engagement

admin — Thu, 08 Oct 2009 23:36:45 +0000

An average of 70% of reporters are now reading blogs and web sites on a daily basis to source information for stories. In today’s digital age ERA Communications recognizes there are multiple opportunities to generate valuable media coverage and visibility for clients.

At ERA Communications we listen to the needs of our clients and develop client-specific plans that incorporate the best practices in public relations with new emerging media. The result of our approach is a maximum exposure impact that authentically engages audiences to a point of action.

ERA Communications is a boutique integrated communications agency that maximizes your budget by meeting all your public relations, marketing and interactive web service needs. We review every opportunity there is to achieve your business goals and implement a strategic plan to see opportunities flourish into results.

Our philosophy is simple: to be EFFICIENT, EFFECTIVE, and ENGAGING.